Hercules Cycles, Cambridge Road, Kingston

Well I'm going to hazard a guess that this Ladbrokes was once a cycle shop and a main stockist for Hercules cycles. I don't know if Hercules had a set template for their signage, like Gillette or Hovis or whether this was a local choice of typeface but as they were the largest suppliers of cycles for decades I would imagine that some consideration must have been made of advertising. It looks as though that corner was designed with signage in mind though..!