Almost the first thing that stood out was this Ghost Sign just down Oxford Street and easily visible when you emerge from Tottenham Court Road tube.
"I remember Ballard quite well. I have seen him with a model at Veglio's restaurant, which used to be on the Euston Road, not far from his studio. If, after a day's work, he thought that his model had not had enough to eat lately, he would bring her with him to supper. Appearances might be against him - he did not care."
All of which suggests that Veglio's Italian restaurant might be acceptable for the impoverished Middle Classes but probably wasn't a landmark London eatery. The Baedeker's Guide had it marked down as 'moderate' which seems about right.
The big clue is at the bottom of the plaque which records the website kymaericaproject.com and from having a look around on there it looks as though The Great Dageroo Flood is only one of a number of plaques sited around the world recording the history of a culture and civilization whose existence touches our own at various points. Basically it seems to be a fantasy and story-telling based site. So it's organised whimsy on a world-wide scale.GREAT DANGEROO FLOODThis plaque has been placed at the high water mark of one of the worst floods of the En'kymhirian times. Incredibly after two years at sea on their rafts of asphalt the Tehapchapi, the great road builders of Extrellita [the initial 'K' is not usually written] nearly foundered here at the end. But that first rezhen as the waters receded, the sky cleared, revealing a sign. No new heavens at all, but, for just that one night the stars from the other side of the world and so they called the place New Extrellita the name now given to this realm of Arctic Islands